The Zap! Pack special-edition shoes for Brooks Running
The Brooks footwear team designed shoes in limited-run colors. I worked with a design partner to develop a concept around these unique colorways — plus a name, and a bunch of nostalgia-laced copy for a suite of assets.
Instagram story and carousel
Email and banners
The Breakthrough Collection
Another limited-run series from the Brooks footwear team. In this example, the designer and I created a training story. We wanted the shoes to feel like premium additions to an athlete’s fall training plan — from the name to the visual identity to the copy.
Subject line: Get ahead of yourself in the Breakthrough Collection.
Preheader: New colors to motivate your training.
Instagram story
Digital ad
