The North Coast Food Trail
Mission: As a new initiative, the Food Trail’s challenge was how to tell the right story — so newcomers both understood the idea and got excited about visiting.
Strategy: With compelling, evocative language and photography, our team created a website to bring the Food Trail to life for potential visitors.
What I did: Wrote all the things you see here!
The Tillamook Coast website
My team audited the original version of our client’s website. Then, we proposed a way to reorganize the site and update the content to create a more intuitive, easier-to-navigate experience for visitors. I helped map the pages on this — somewhat sprawling — website, then wrote original content for a few key landing pages, like the one below. I also updated older blog posts and micro-copy throughout the site to help users get around.
