B2B catalog
Every season, I partner with Brooks Running’s product marketing team to understand the new footwear and apparel we’re bringing to market. Then, I create unique content that introduces their technology, features, and benefits for retailers and industry professionals. The copy I write has to thread the needle of being informative and technical, while still speaking in Brooks’ fun, joyful, and slightly nerdy brand voice.
Customer catalog
In 2021 and 2022, the Brooks mailer catalog was a key driver of apparel sales in our North America market. I worked with a small team of designers to create interesting page spreads and product stories that showed off Brooks’ latest gear.
eCommerce for Pace Sporting Goods
I worked with a team of developers and designers to build a website for a track-and-field equipment supplier. Several pages of the site targeted customer education — I learned the product line in-depth and wrote copy to help site visitors compare different products. I also researched proper throwing form and created tutorials on how to use the equipment.
