Brooks shoebox
When Brooks Running evolved their brand identity, they needed new packaging to match. The updated shoebox had to nod to the company’s scientific approach to footwear engineering, while also delivering an aspirational message that paid off the new tagline, “Let’s run there.” We crafted the messaging so the headlines tell a complete story at a glance — and you can dig in for more details if you want them. The result checked all the boxes:
Special-edition shoebox
We created a version of the Brooks shoebox that’s just for limited-run shoes. It’s meant to stand out but still feel related to the original — sisters, not twins — focusing less on Brooks’ engineering and more on its long history in footwear design.
